A Celebration of Op shop Culture in Tāmaki.
Preloved 2022
Fashion Campaign 2022
How to find Op Shop Gems with Dim the DJ
Preloved Project Exhibition
Preloved 2021
Fashion Campaign 2021
Julie’s T-shirt Workshop
Photography Installation
Preloved Project by Serena Stevenson.
Op shop culture has taken a fashionable and funky turn positioning itself as a new way of living. The Preloved project brings the art of the op shopping experience to life in a multi-media and experiential way. For 6 weeks from the 10th of April, the Tāmaki and greater Auckland is transformed into the preloved story experience.
Multimedia artist Serena Stevenson designs a story experience using video, photography, graphic art, interactive installation, workshops, events, online digital, and street art. Taking the audience into the never seen before the intimate world of op-shopping from the hearts of the Tāmaki community
Serena Stevenson says
“Preloved is designed to be both educational and entertaining.
Engaging local communities in op shop culture promotes a circular economy and lowers the ever-growing waste issue.
Throwing away clothes and household items into landfill is not a good option for our environment and that’s why we are promoting how much fun op-shopping can be”.
This project is an ongoing conversation and has scope for far reach around Auckland, to document and curate the stories of the rest of Auckland’s op-shop culture. With the aim to make Op-shopping the general norm.
Huge thanks to Habitat For Humanity Pamnure, Nearly New Glen Innes, John Sutton from Fresh Concept, Hanna Scott from Auckland Council, Grace Thresher from Te Oro, Sarah Wiggins from TRC, Dim Pivac, Julie Stevens from Juna, Lyn-Marie, Pip Hartley, and Shelby Kua.