About.

Serena Stevenson

With over 20 years in advertising, marketing, story/film/video production and journalism, I'm a creative entrepreneur with a passion for making a difference, uniting business and community through meaningful storytelling strategies and implementation.

I thrive on forward-thinking and doing, taking business and community initiatives into new domains by embracing fast growth in how we use technology for marketing, communications, and media at the same time, adopting collaborative business models in creative storytelling.

Fresh Concept

Fresh Concept is a multidisciplinary creative placemaking and events agency.

We work in both public and private sectors to bring a sense of community and place to a space, by facilitating the transition of spaces to places, individuals to communities, and stagnance to vibrance.

We work with our clients in a collaborative way to realise objectives, making use of our network of dedicated, expert collaborators from every creative practise.